Citations

80% of patients are interested or willing to participate in studies.

...but less than 5% do.

19% of participants drop out before completing trials.

33% of patients face coverage rejections each year.

Nonadherence causes 50% of treatment failures and 25% of hospitalizations per year.

83% of patients discontinue therapy after reading Patient Information Leaflets.

Healthcare accounts for 18% of the US economy.

65% of patients feel their providers could do a better job of engaging them.

More than half of Americans share doctor experiences online.

Hospitals rank below most other service industries on Yelp, at 2.4 stars out of five.

75% of patients are non-adherent to their care plans.

Disengaged patients cost 25% more than engaged patients.

Nonadherence costs the United States $300B in avoidable healthcare costs every year.

85% of adults have smartphones.

There are 318,000 mobile healthcare apps.

Only 2% of patients engage with hospital apps.

90% of an app’s users disappear 30 days after download, and users delete one app for every new one they download.

88% of people's app usage is spent in just five apps.

93% of us are texting, and 98% of messages are opened.

90% of people also want to text businesses.

“Conversational AI will supersede cloud and mobile as the most important imperative for the next ten years.”

By 2020, bots will automate $65B of consumer engagement.

30% of scheduled procedures are unsuccessful.

LifeLink Research. “Quantitative and Qualitative Customer Benchmarking on Lab Procedure Success.” April 2017. For additional reading, see: HHS Public Access. “Reducing Appointment No-Shows: Going from Theory to Practice.” 2014. Physicians Practice. “Stop Losing Money on No-shows.” 2009.

92% of patients never make it past the hospital home page.

MarketingSherpa. “Marketing Research Chart: Average website conversion rates, by industry.” October 2012.

75% of patients don’t understand their care plans at discharge.

American Journal of Surgery. “Readability of discharge summaries: with what level of information are we dismissing our patients?” March 2016.

86% of the general population owns smartphones.

Medicare patients own smartphones at a rate of 79%.

Medicaid patients own smartphones at the same rate, 86%, as the general US adult population.

In the underserved, lower income communities, 26% use smartphones as their primary digital device.

Elderly smartphone ownership (1 of 2).

Elderly smartphone ownership (2 of 2).

277 million Americans (85%) text.

86% of people over the age of 50 use texting to communicate, surpassing email.

85% of women from low-income, urban communities text.

70% of patients are likely to choose a provider that uses digital follow-up and care.

84% of Medicare Advantage beneficiaries prefer interacting digitally with their health insurance payer.

73% of Medicaid beneficiaries are interested in using technology for a variety of health purposes.

Only 18% of Medicare beneficiaries still prefer direct mail communication, and that number is shrinking.

80% of patients don’t use their patient portal regularly.

Only 15% of Medicare patients have accessed their health data through hospital portals.

76% of Medicaid patients have not used a portal.

68% of 55+ years of age, 63% of those making less than $40K, and 69% of all respondents prefer virtual waiting rooms.

90% of patients no longer feel obligated to stay with healthcare providers that don’t deliver an overall satisfactory digital experience.